Mindful Slumber: Privacy Policy
1. General
By accessing or using the Mindful Slumber platform you agree to the terms of this privacy policy. We reserve the right to update our privacy policy. The Mindful Slumber App and online services are built as a freemium service, meaning the app is provided at no cost, subject to advertising and optional in-app purchases/subscriptions. This service is provided as-is, and not subject to warranty.
2. Information we collect
2.1 Log Data
Information concerning requests you have made to access content from the Mindful Slumber platform are stored in a server access log, this data may include IP Addresses, Browser user agent, request path, time, status, and quantity of data transferred. Provided this data is not required for technical maintenance of the system, or for system security, then this data is regularly deleted and not associated with a particular user.
2.2 Customer Service Data
When you provide feedback on our service, contact our customer service, or support teams, we collect data that you provide to us. This may include your name, email address, and the content of the messages you send us. This information is used exclusively to address your inquiries, provide support, and improve our services.
2.3 Health and Wellness Data
Important: Your health data is never shared, sold, or used for advertising purposes.
When you choose to connect your Apple HealthKit account to Mindful Slumber, we may collect and process the following types of health data:
Sleep Data:
- Sleep analysis information (sleep stages, duration, quality)
- Sleep schedule and patterns
- Time spent in different sleep phases (REM, deep sleep, light sleep)
- Sleep interruptions and awakenings
Mindfulness Data:
- Mindfulness session duration and frequency
- Meditation practice records
- Dream yoga session logs
Environmental Data:
Time spent in daylight Environmental factors affecting sleep quality
Purpose and Use: This health data is used exclusively to:
- Provide personalized dream yoga and sleep insights
- Analyze optimal timing for lucid dreaming practices
- Track your meditation and mindfulness progress
- Generate sleep quality assessments and recommendations
- Correlate meditation practice with sleep improvements
Your Control:
- You have complete control over which health data types you share with us
- You can revoke HealthKit permissions at any time through your device settings
- Health data is processed locally on your device whenever possible
- We only access the minimum health data necessary for app functionality
Data Storage and Security:
- Health data is encrypted both in transit and at rest
- We implement additional security measures for health data beyond our standard protections
- Health data is stored separately from other app data with enhanced access controls
- We comply with all applicable health data protection regulations including HIPAA where applicable
2.4 Analytics data
We collect analytical data from the mobile app to help us understand how users interact with Mindful Slumber. This includes data such as app usage patterns, session durations, feature engagement, device type, crash reports, and error logs. This information is anonymized and aggregated where possible, and is used exclusively for the following purposes:
- Improving app performance and user experience
- Identifying and fixing bugs or technical issues
- Enhancing existing features and developing new functionality
- Understanding trends in user behavior to better meet user needs
We do not use analytical data for advertising purposes, and we never attempt to identify individual users from this data.
3. Marketing Communications
By creating an account with Mindful Slumber, you agree that we may use your provided email address to send you marketing communications. These communications may include special offers, and information about new features or services. For marketing purposes, we may use your email address and app usage patterns (in anonymized form) to personalize content and ensure relevance.
You may opt out of receiving these marketing emails at any time by clicking the “unsubscribe” link located at the bottom of each email. Please note that even if you opt out of receiving marketing communications, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
4. Information collected by or shared with third parties
We do not sell your personal data. We may share your data with the following categories of third-party service providers who assist us in our operations:
Google AdMob: The Mindful Slumber App uses Google AdMob, as a mobile app advertising platform. To understand Google’s use of Data, consult Google’s partner policy.
Apple App Store: When you download or make purchases within our app on an Apple device (such as an in-app purchase or subscription), Apple acts as a third-party service provider. Apple independently collects transaction and usage data as part of providing the App Store service to you. This data processing is subject to Apple’s own Privacy Policy and their terms and conditions, not ours. We recommend you review Apple’s Privacy Policy to understand their practices.
Apple HealthKit: We access your health data through Apple’s HealthKit framework only with your explicit permission. Apple HealthKit data remains under Apple’s privacy protections and is subject to Apple’s Health Privacy Policy. We do not store HealthKit data on our servers unless necessary for app functionality, and when we do, it receives enhanced security protections.
TikTok SDK for iOS: The TikTok SDK is used solely for advertising attribution and app performance analytics. It may collect pseudonymous data such as device information, IP address, user interactions, and app usage events to help us measure campaign effectiveness and optimize user experience. No login or authentication functionality is provided through TikTok. Data is processed in accordance with the TikTok Privacy Policy and applicable privacy laws.
Facebook SDK for iOS: We use the Facebook SDK for mobile marketing analytics and attribution only. It collects aggregated data related to app installs, launches, and engagement to measure the success of our advertising campaigns. We do not support Facebook login. Data collected via this SDK is handled according to the Facebook Data Policy and is not used to directly identify individual users.
Cloud Hosting Providers: We may use third-party providers to store our data and host our services.
Your mobile device may provide controls that enable you to make choices about the collection of third-party data. (For example, see Apple iOSs advertising identifier and AdChoices). Opting out does not prevent the display of all advertisements.
5. Data subject rights and data deletion
You have the right to:
- Request access to personal data we hold on you. This enables you to export a copy of the personal information we hold on you.
- Request correction of personal data we hold on you. This enables you to update any incomplete or inaccurate information we hold on you.
- Request the deletion of your personal information.
- Withdraw consent for data processing where it was previously granted.
To notify us of your intent to exercise your data subject rights please see the contact information below.
Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so.
6. App Store Refund Processing
When you request a refund through Apple’s App Store:
a) We may share certain usage data with Apple, including but not limited to information about your engagement with the App, such as meditation sessions completed, features accessed, and subscription usage metrics. b) This information is shared solely for the purpose of facilitating Apple’s evaluation of your refund request in accordance with their policies. c) Your consent to this specific data sharing is obtained through acceptance of our Terms of Service (Section 4.1). d) We only share the minimum information necessary to process your refund request. e) This data sharing is conducted in compliance with applicable privacy laws and in accordance with our data protection commitments described elsewhere in this Privacy Policy.
7. Data Usage for Research, Artificial Intelligence, and Machine Learning
This section is dedicated to explaining how we may use the data we collect for research, artificial intelligence, and machine learning purposes.
Data for Research: We may use the data we collect to conduct research to enhance and improve our services, develop new services, and contribute to knowledge in fields related to our operations. The data used for such purposes will be anonymized and used in the aggregate, ensuring that individual user information cannot be identified or linked back to any specific person.
Health Data Research: We may use aggregated, anonymized health data to:
- Improve sleep and dream yoga algorithms
- Develop better meditation recommendations
- Contribute to sleep science research
- Enhance our understanding of meditation’s impact on sleep
Artificial Intelligence & Machine Learning: Our services employ Artificial Intelligence (AI) and Machine Learning (ML) technologies to improve user experience and service functionality. The data collected may be used to train, test, and improve these AI and ML models. This may include understanding user preferences to provide personalized content or predictive text, improving the accuracy of our services, or developing new features.
Please note that when used for AI and ML purposes, the data is typically processed and stored in a de-identified, pseudonymized, or anonymized manner, ensuring the utmost privacy and confidentiality of our users’ data. By using our services, you consent to the use of your data for these purposes. You have the right to withdraw your consent at any time. Please refer to Section 4 (Data subject rights and data deletion) for more information on how to do this.
8. Children under the age of digital consent
The Mindful Slumber platform is intended for users who have reached the age of digital consent, any use of the Mindful Slumber platform by users under the age of digital consent, even with the express permission of a parent/guardian is prohibited. Within the European Union, each member state is permitted to legally define its age of digital consent between the ages of 13 and 16, for users located outside of the European Union, your counties own age of digital consent should be used in place, in the event your own country does not define an age of digital consent, then the age of majority must be used in place.
If you become aware of any child using the Mindful Slumber platform before reaching the age of digital consent, please contact us using the details below, so that we may take the necessary actions.
9. Security of your personal data
The protection of your personal data holds great significance to us. It is crucial to note, however, that despite employing advanced encryption methods during data transmission and storage, no system on the Internet can guarantee 100% security.
We continuously enhance and update our security practices in response to new threats and advancements in technology to protect your personal data better. If you have any questions or concerns about the security of your data, please contact us.
10. International Data Transfers
Mindful Slumber operates globally, which means your personal data may be transferred to, and stored at, a destination outside of your country of residence, where data protection laws may be different. We ensure that such transfers are conducted in compliance with applicable laws and that your data is protected by implementing appropriate safeguards, such as Standard Contractual Clauses.
11. Your California Privacy Rights
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). These include the right to know what personal information we have collected and how it is used and shared, the right to delete your personal information, and the right not to be discriminated against for exercising these rights. We do not “sell” or “share” your personal information as those terms are defined under the CCPA. To exercise your rights, please contact us at the email provided below.
12. Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, where appropriate, notifying you via email or through an in-app notification. We encourage you to review this policy periodically for any changes.
13. Contact
The trust of our users is important to us, therefore if you have any queries unanswered by this policy, or if you wish to notify us of your intent to exercise certain rights as a data subject, please contact us via email at the following address: